Harvey's RV
The Harvey's RV was an initiative started to support Canadian front-line workers across the country durring the pandemic. The idea was to create a branded RV that would travel the country and hand out free meals to front line workers as a ‘Thank You’.
The Harvey's RV campaign included the design of the RV & trailer, supporting signage for staff and customers, as well as promotional cards as gifts.
The campaign garnered over 4 Million impressions on social media, handed out over 55,000 free burgers, donated over 16,000 meals to Food Banks Canada and was a hugely successful campaign for the brand.
Date:
2020
Client:
Harvey's
Role:
Senior Graphic Designer
URL:
Tags:
Branding, Campaign, Illustration, Vector, Vehicle Wrap