As a powerhouse Canadian retailer, founded in 1922, the Canadian Tire Corporation Ltd reaches consumers in many markets including automotive, sports and leisure, and home products. While working at St. Joseph Communication in Toronto, I was able to work on a number of projects for Canadian Tire, including a flyer redesign and event Branding as well as the design of custom Iconography that would be used in various printed media.
The branding, flyer format, and creative elements are still regularly used in 2024.