In August 2022, Pineapple officially Launched their ‘MyPineapple’ Mobile app on Google Play and Apple App stores for the first time. The scope of work included both internal and external communication of the app launch to borrowers and brokers alike.
From app store application screenshots & social media posts to and email communications and digital banner take-overs, this launch was all-encompassing as it was a major tech milestone for the company.