Creative Director + Brand Designer
Creative Director + Brand Designer
The ‘Harvey's RV’ was an initiative I started with Harvey’s to support Canadian front-line workers across the country during the pandemic. The company wanted a way to give back during the pandemic in a safe and cost-effective wat. The idea I came up with was to create a branded RV that would travel the country and hand out free meals to front-line workers as a ‘Thank You’, with the main ROI being social-driven content.
The campaign included the design of the RV & trailer, social content, and supporting signage for staff and customers, as well as promotional cards as gifts.
The campaign garnered over 4 Million impressions on social media in its first year, handed out over 55,000 free burgers, donated over 16,000 meals to Food Banks Canada, and was a hugely successful campaign for the brand.