Creative Director + Brand Designer
Creative Director + Brand Designer
The Stuffed Cheeseburger Event was Harvey's best-performing Event of 2020. Focusing on new food innovations, the focus of the campaign was to focus on the newer, thicker beef patty which was stuffed with 3 types of cheese.
The campaign included competitor research, developing a campaign theme, and planning a photoshoot specifically for this limited-time item. Creative assets included Point-of-Purchase materials, Menu panels, Web Banners, and Digital & App assets.