Creative Director + Brand Designer
Creative Director + Brand Designer
Pineapple Financial wanted an updated company website that more closely matched their updated brand guidelines which also included added functionality and an updated user experience.
The brief requested two versions of the website; one for Brokers and one for Borrowers. This meant curating imagery, copy, and content to two different audiences while maintaining brand cohesiveness between the 2 websites. This project was a labor of love and took 6 months of work to complete, but the results speak for themselves. Two fully branded, fully customizable websites, each branded towards their target demographic.