Creative Director + Brand Designer
Creative Director + Brand Designer
Pineapple is a rapidly growing fin-tech company that utilizes technology to help both agents and borrowers get the most out of the home-buying experience.The company also hosts numerous charity events throughout the year to give back to the community, which is a big part of the brand culture.
The campaign involved developing a charitable theme that Pineapple could build equity in, as this event is held annually; as well as a marketing strategy to entice people to sign up for the days’ events. The logo, branding, signage, and playing cards were just some of the many assets created to support Pineapple’s annual Charity Poker Tournament benefiting the Canadian Cancer Society.